Planning or growing a wellness brand?

Growth only works when the foundations are right.

How we help.

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05

Market & Competitor Research

01

Brand Architecture, Foundations & Positioning

02

Growth Strategy & Business Design

03

Product, Platform & Launch Architecture

Communications, Social & Visibility

From leading global brands through to founder-led start-ups

Dog lying on a blanket.
Black text that spells out 'bacchus' on a white background.
NEOM Organics London logo in black text
The image displays the logo for 'Trinity London' with stylized letters and a green curved shape in the 'D' of 'London'.
Sign reading 'Spa CONNECTORS' inside a black border.
Logo for 'Airy Ancient Baths' with stylized text and a dark background.
The word 'WILDSMITH SKIN' in black font on a white background
A close-up of a syringe filled with clear liquid, with a blue needle cap and a black background.
Logo for Sauna & Lounge
A laptop computer with a black keyboard and open screen placed on a desk with a notebook, cup of coffee, and a glass of water.
The word 'HEARTCORE PILATES ' in dark blue letters on a black background.
Monica Vinader logo with stylized initials MV in the center and the full name on either side.

  • Our approach

    We build and scale modern wellness brands, starting with structure and strategy.

    We work with brands at formative stages, shaping direction before execution. Acting as an extension of your internal team, we apply global brand thinking to early-stage and founder-led wellnesbusinesses.

  • Our vaules

    Clarity before amplification

    Insight-led thinking

    Human judgement, supported by technology

    Taste and restraint

    Long-term brand value

    Strategic differentiation

  • Our story

    Founded by Georgie Campbell, next house. was created to give wellness founders access to senior-level brand strategy without the rigidity of traditional agencies.

    With experience across UK and international brands, Georgie supports founders with research-led brand architecture, positioning and growth strategy — building with clarity, trust and long-term thinking.

“Georgie brings the strategic thinking of a large agency, with the agility to work seamlessly alongside our in-house team.
Clear, easy to work with, and genuinely invested”

— Founder, Sauna&Plunge

Brand Architecture & Growth Consultancy for Wellness

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