nexthouse is a strategic brand development and launch consultancy for wellness brands.

Our approach is research-led and strategy-first. We work with founders at formative moments — early-stage, pre-launch or during periods of change, helping them clarify positioning, define direction and make confident decisions before investing in execution.

This includes market and competitor research, brand positioning and foundations, product and launch strategy, and top-line communications direction.

We focus on understanding the market, sharpening brand foundations and bringing structure to complex decisions across product, launch and communications. Our role is to provide senior, independent perspective, helping brands move forward with intention, not noise.

Clarity before amplification

We believe brands should understand who they are and where they fit before seeking visibility or growth. Clear positioning comes first.

Insight-led thinking

Good decisions are grounded in research, context and understanding — not assumptions or surface-level trends.

Human judgement, supported by technology

We use AI thoughtfully to support research, clarity and efficiency, never to replace strategic judgement, taste or decision-making.

Taste and restraint

In crowded categories, what you leave out matters as much as what you include. We value considered judgement over noise.

Long-term brand value

We prioritise credibility, consistency and trust — helping brands build foundations that last beyond a single launch or moment.

Founded by Georgie Campbell, nexthouse draws on over a decade of experience across brand strategy, strategic communications and positioning. Georgie has worked both in-house and agency-side with leading global and UK brands including Estée Lauder, Monica Vinader, NEOM Organics, Trinny London, Heckfield Place, Wildsmith Skin, Heartcore Pilates and Bacchus.

Over time, it became clear that many founders were seeking senior-level strategic thinking without the cost, rigidity or opacity of traditional agency retainers. As workflows accelerated and technology reshaped how communications work is delivered, agency models — and pricing — often failed to evolve in step with the realities of modern brand building.

nexthouse exists to bridge that gap — offering considered, research-led brand and launch strategy designed to help founders make clearer decisions before they invest in execution.