Our Process.
Our Process.
We begin with a bespoke onboarding questionnaire and a focused strategy call to understand your business, goals, priorities and challenges. This also helps confirm mutual alignment, ensuring we only work with brands that are the right fit and enabling a more effective, commercially grounded strategy from day one.
Clear, ongoing communication with regular updates on timelines, progress and priorities. You’ll always know what’s happening, what’s coming next and where focus is being placed.
We integrate closely with your team and business goals, acting as a strategic extension rather than an external agency. Our work is designed to create long-term clarity and capability, so you’re never dependent on us to move forward.
Ongoing direction & decision support. Senior-level PR strategy and visibility direction for growing beauty and wellness brands — delivered monthly, without the cost of a traditional agency retainer.
Designed to help Founders sharpen their narrative, focus their efforts and build meaningful visibility across press, social and brand channels.
What’s included
Monthly strategy call
A focused call with a clear agenda, priorities and next steps.
Top-line visibility plan
Clear direction on where to focus each month and why.
Three crafted media angles
Strong, media-led angles you can confidently build from.
Social content ideas
Practical ideas that translate your story across social and brand channels.
Monthly industry insights
Relevant insights to help you stay culturally and commercially aligned.
AI direction & clarity
Guidance on how to use and engage with AI properly to support execution — faster, smarter and with confidence.
Who it’s for
Founders who want clear PR direction without agency complexity
Brands building credibility, not just noise
Teams who want senior thinking they can easily execute in-house
A one-off strategic reset that brings clarity to your brand’s positioning, priorities and next moves. A senior-led audit of your brand and visibility across website, branding, social, PR, newsletters and customer experience — translated into a focused strategic roadmap that sharpens positioning and clearly outlines next steps for growth.
Includes:
Tailored pre-strategy questionnaire
Onboarding clarity call
Full audit delivered through Loom including a clear 3-month strategy with actionable next steps
What you walk away with
A clear understanding of what’s working and what isn’t
A sharpened brand narrative and positioning
Defined PR and visibility opportunities
Strategic direction you can execute immediately
A calm, confident plan for the next three months
Who it’s for
Founders who feel their brand has outgrown its current strategy
Businesses preparing to scale, launch or reposition
Brands wanting senior-level thinking without long retainers
Teams needing clarity before investing further in PR or marketing